InfluencerFood & Beverage
Gaming x F&B Collab
2M+ reach, 5.5M impressions, 89% authentic audience
2M+
Verified reach
5.5M
Impressions
12
Creators
89%
Authentic audience
THE BRIEF
PR-driven influencer campaign for a cross-brand collaboration between a major UAE food brand and a global gaming console. Premium unboxing experience with lifestyle-driven story and reel content.
THE CHALLENGE
Merging two very different brand worlds — fresh food and gaming — into content that felt authentic and drove buzz without confusing either audience.
WHAT WE DID
Enrolled 12 creators across food, gaming, and lifestyle verticals. Each received a limited-edition PR box. Content focused on unboxing moments and natural reactions. Micro-influencers outperformed macro by 3.8x in engagement.
DELIVERABLES
60+ Story frames2 Instagram ReelsPR box design directionCreator sourcing & vettingFull campaign report with audience quality analysis