FOLLOWING PLATFORM

The analytics platform behind every Following campaign

Find creators, track campaigns, and measure ROI. All in one dashboard.

50+

Data Points Per Creator

12

AI Models Running

Real-time

Campaign Analytics

6

Core Modules

WHAT THE PLATFORM DOES

Six modules. One dashboard.

Creator Discovery & Vetting

Search by engagement, category, location, audience quality. Every profile AI-scored before it reaches you.

50+ data points per creator30-day analytics window

Campaign Command Centre

Creator assignments, deliverables, approvals, and live performance. One dashboard.

Real-time trackingFull audit trail

Post-Level Analytics

Performance vs. average, comment sentiment, posting windows, content breakdown.

Per-post AI analysisComment sentiment scoring

UGC Production Pipeline

Brief to delivery. Review content, approve deliverables, track progress.

End-to-end workflowBuilt-in approvals

Team Collaboration

Shared workspace with role-based access. Review campaigns and analytics together.

Role-based accessShared workspace

Influencer Proposals

Curated shortlists with pricing. Review, compare, approve — all in one place.

7 deliverable typesProposal workflow

AI-POWERED INTELLIGENCE

12 AI models running on every profile

Fraud, sentiment, demographics, trends — all analysed before you see a result.

Sentiment Analysis
Fraud Detection
Audience Quality
Content Classification
Demographics
Trend Detection
Language Detection
Visual Analysis
Behavioral Patterns
Advanced NLP
Performance Prediction
ROI Modelling