OUR PROCESS
How every campaign runs
Five steps from brief to final report
OUR PROCESS
Five steps. Every time.
Step 01
Listen & frame
Goals, audience, platforms, creative direction — aligned before a single creator is contacted.
Campaign objective definitionAudience & platform mappingCreative direction briefKPI framework setup
Step 02
Discover & match
Shortlists built for brand fit, audience quality, and campaign intent.
Creator sourcing & vettingAudience overlap analysisRate negotiationContract & usage rights
Step 03
Ignite & brief
Creative briefs with brand guidelines, format specs, and approval workflows.
Detailed creative briefsBrand guidelines integrationContent format specificationsApproval workflow setup
Step 04
Amplify & produce
Produced, reviewed, published on schedule. All formats included.
Content production oversightQuality control reviewScheduling & postingReal-time coordination
Step 05
Prove & iterate
Full reporting, clear learnings, actionable next steps.
Performance analyticsROI reportingLearnings documentationIteration recommendations