InfluencerFood & Beverage
Frozen Dessert Launch
621K reach, 2.1% ER, AED 0.07 cost per view
621K
Reach
690K
Views
2.1%
Engagement rate
0.07
CPV (AED)
THE BRIEF
Influencer campaign to launch the UAE's first artisanal frozen dessert range from a major fresh food brand. Mix of macro and micro creators driving trial and conversation.
THE CHALLENGE
Launching an entirely new product line in a competitive frozen dessert market. The brand needed authentic creator content that felt native to the feed, not like an ad.
WHAT WE DID
Selected 7 creators across food review, family, and lifestyle verticals. Reels focused on unboxing, first-taste reactions, and family sharing moments. All content reviewed and approved through our platform before posting.
DELIVERABLES
7 Instagram ReelsCreator sourcing & vettingCreative directionCampaign analyticsPost-campaign report