Privacy Policy

Updated at January 22nd, 2024


Following (“we,” “our,” or “us”)is committed to protecting your privacy. This Privacy Policy explains how yourpersonal information is collected, used, and disclosed by Following.


This Privacy Policy applies toour website/app, and its associated subdomains (collectively, our “Service”)alongside our application, Following. By accessing or using our Service, yousignify that you have read, understood, and agree to our collection, storage,use, and disclosure of your personal information as described in this PrivacyPolicy and our Terms of Service.


Definitions and key terms

To help explain things as clearlyas possible in this Privacy Policy, every time any of these terms arereferenced, are strictly defined as:


  • Cookie: small     amount of data generated by a website and saved by your web browser. It is     used to identify your browser, provide analytics, remember information     about you such as your language preference or login information.
  • Company:     when this policy mentions “Company,” “we,” “us,” or “our,” it refers to     Following FZC, (Business Centre, Sharjah Publishing City, Sharjah, UAE),     that is responsible for your information under this Privacy Policy.
  • Country:     where Following or the owners/founders of Following are based, in this     case is United Arab Emirates
  • Customer: refers     to the company, organization or person that signs up to use the Following     Service to manage the relationships with your consumers or service users.
  • Device: any     internet connected device such as a phone, tablet, computer or any other     device that can be used to visit Following and use the services.
  • IP     address: Every device connected to the Internet is assigned a number known     as an Internet protocol (IP) address. These numbers are usually assigned     in geographic blocks. An IP address can often be used to identify the     location from which a device is connecting to the Internet.
  • Personnel: refers     to those individuals who are employed by Following or are under contract     to perform a service on behalf of one of the parties.
  • Personal     Data: any information that directly, indirectly, or in connection with     other information — including a personal identification number — allows     for the identification or identifiability of a natural person.
  • Service:     refers to the service provided by Following as described in the relative     terms (if available) and on this platform.
  • Third-party     service: refers to advertisers, contest sponsors, promotional and     marketing partners, and others who provide our content or whose products     or services we think may interest you.
  • You:     a person or entity that is registered with Following to use the Services.


What Information Do We Collect?

We collect information from youwhen you visit our website/app, register on our site, place an order, subscribeto our newsletter, respond to a survey or fill out a form.


  • Name     / Username
  • Phone     Numbers
  • Email     Addresses
  • Job     Titles
  • Age
  • Password


We also collect information frommobile devices for a better user experience, although these features arecompletely optional:


  • Location     (GPS): Location data helps to create an accurate representation of     your interests, and this can be used to bring more targeted and relevant     ads to potential customers.


When does Following use end user information from third parties?

Following will collect End UserData necessary to provide the Following services to our customers. End usersmay voluntarily provide us with information they have made available on socialmedia websites. If you provide us with any such information, we may collectpublicly available information from the social media websites you haveindicated. You can control how much of your information social media websitesmake public by visiting these websites and changing your privacy settings.


When does Following use customer information from third parties?

We receive some information fromthe third parties when you contact us. For example, when you submit your emailaddress to us to show interest in becoming a Following customer, we receiveinformation from a third party that provides automated fraud detection servicesto Following. We also occasionally collect information that is made publiclyavailable on social media websites. You can control how much of yourinformation social media websites make public by visiting these websites andchanging your privacy settings.


Do we share the information we collect with third parties?

We may share the information thatwe collect, both personal and non-personal, with third parties such asadvertisers, contest sponsors, promotional and marketing partners, and otherswho provide our content or whose products or services we think may interestyou. We may also share it with our current and future affiliated companies andbusiness partners, and if we are involved in a merger, asset sale or otherbusiness reorganization, we may also share or transfer your personal andnon-personal information to our successors-in-interest.


We may engage trusted third partyservice providers to perform functions and provide services to us, such ashosting and maintaining our servers and the website/app, database storage andmanagement, e-mail management, storage marketing, credit card processing,customer service and fulfilling orders for products and services you maypurchase through the website/app. We will likely share your personalinformation, and possibly some non-personal information, with these thirdparties to enable them to perform these services for us and for you.


We may share portions of our logfile data, including IP addresses, for analytics purposes with third partiessuch as web analytics partners, application developers, and ad networks. Ifyour IP address is shared, it may be used to estimate general location andother technographics such as connection speed, whether you have visited thewebsite/app in a shared location, and type of the device used to visit thewebsite/app. They may aggregate information about our advertising and what yousee on the website/app and then provide auditing, research and reporting for usand our advertisers.


We may also disclose personal andnon-personal information about you to government or law enforcement officialsor private parties as we, in our sole discretion, believe necessary orappropriate in order to respond to claims, legal process (including subpoenas),to protect our rights and interests or those of a third party, the safety ofthe public or any person, to prevent or stop any illegal, unethical, or legallyactionable activity, or to otherwise comply with applicable court orders, laws,rules and regulations.


Where and when is information collected from customers and end users?

Following will collect personalinformation that you submit to us. We may also receive personal informationabout you from third parties as described above.


How Do We Use The Information We Collect?

Any of the information we collectfrom you may be used in one of the following ways:

  • To     personalize your experience (your information helps us to better respond     to your individual needs)
  • To     improve our website/app (we continually strive to improve our website/app     offerings based on the information and feedback we receive from you)
  • To     improve customer service (your information helps us to more effectively     respond to your customer service requests and support needs)
  • To     process transactions
  • To     administer a contest, promotion, survey or other site feature
  • To     send periodic emails


How Do We Use Your Email Address?

By submitting your email addresson this website/app, you agree to receive emails from us. You can cancel yourparticipation in any of these email lists at any time by clicking on theopt-out link or other unsubscribe option that is included in the respectiveemail. We only send emails to people who have authorized us to contact them,either directly, or through a third party. We do not send unsolicitedcommercial emails, because we hate spam as much as you do. By submitting youremail address, you also agree to allow us to use your email address forcustomer audience targeting on sites like Facebook, where we display customadvertising to specific people who have opted-in to receive communications fromus. Email addresses submitted only through the order processing page will beused for the sole purpose of sending you information and updates pertaining toyour order. If, however, you have provided the same email to us through anothermethod, we may use it for any of the purposes stated in this Policy. Note: Ifat any time you would like to unsubscribe from receiving future emails, weinclude detailed unsubscribe instructions at the bottom of each email.


How Long Do We Keep Your Information?

We keep your information only solong as we need it to provide Following to you and fulfill the purposesdescribed in this policy. This is also the case for anyone that we share yourinformation with and who carries out services on our behalf. When we no longerneed to use your information and there is no need for us to keep it to complywith our legal or regulatory obligations, we’ll either remove it from oursystems or depersonalize it so that we can't identify you.


How Do We Protect Your Information?

We implement a variety ofsecurity measures to maintain the safety of your personal information when youplace an order or enter, submit, or access your personal information. We offerthe use of a secure server. All supplied sensitive/credit information istransmitted via Secure Socket Layer (SSL) technology and then encrypted intoour Payment gateway providers database only to be accessible by thoseauthorized with special access rights to such systems, and are required to keepthe information confidential. After a transaction, your private information(credit cards, social security numbers, financials, etc.) is never kept onfile. We cannot, however, ensure or warrant the absolute security of anyinformation you transmit to Following or guarantee that your information on theService may not be accessed, disclosed, altered, or destroyed by a breach ofany of our physical, technical, or managerial safeguards.


Could my information be transferred to other countries?

Following is incorporated inUnited Arab Emirates. Information collected via our website/app, through directinteractions with you, or from use of our help services may be transferred fromtime to time to our offices or personnel, or to third parties, locatedthroughout the world, and may be viewed and hosted anywhere in the world,including countries that may not have laws of general applicability regulatingthe use and transfer of such data. To the fullest extent allowed by applicablelaw, by using any of the above, you voluntarily consent to the trans-bordertransfer and hosting of such information.


Is the information collected through the Following Service secure?

We take precautions to protectthe security of your information. We have physical, electronic, and managerialprocedures to help safeguard, prevent unauthorized access, maintain datasecurity, and correctly use your information. However, neither people norsecurity systems are foolproof, including encryption systems. In addition,people can commit intentional crimes, make mistakes or fail to follow policies.Therefore, while we use reasonable efforts to protect your personalinformation, we cannot guarantee its absolute security. If applicable lawimposes any non-disclaimable duty to protect your personal information, youagree that intentional misconduct will be the standards used to measure ourcompliance with that duty.


Can I update or correct my information?

The rights you have to requestupdates or corrections to the information Following collects depend on yourrelationship with Following. Personnel may update or correct their informationas detailed in our internal company employment policies.


Customers have the right torequest the restriction of certain uses and disclosures of personallyidentifiable information as follows. You can contact us in order to (1)update or correct your personally identifiable information, (2) change your preferenceswith respect to communications and other information you receive from us, or(3) delete the personally identifiable information maintained about you on oursystems (subject to the following paragraph), by cancelling your account.Such updates, corrections, changes and deletions will have no effect on otherinformation that we maintain, or information that we have provided to thirdparties in accordance with this Privacy Policy prior to such update,correction, change or deletion. To protect your privacy and security, we maytake reasonable steps (such as requesting a unique password) to verify youridentity before granting you profile access or making corrections. You areresponsible for maintaining the secrecy of your unique password and accountinformation at all times.


You should be aware that it isnot technologically possible to remove each and every record of the informationyou have provided to us from our system. The need to back up our systems toprotect information from inadvertent loss means that a copy of your informationmay exist in a non-erasable form that will be difficult or impossible for us tolocate. Promptly after receiving your request, all personal information storedin databases we actively use, and other readily searchable media will beupdated, corrected, changed or deleted, as appropriate, as soon as and to theextent reasonably and technically practicable.


If you are an end user and wishto update, delete, or receive any information we have about you, you may do soby contacting the organization of which you are a customer.



If you are a Following worker orapplicant, we collect information you voluntarily provide to us. We use theinformation collected for Human Resources purposes in order to administerbenefits to workers and screen applicants.


You may contact us in order to(1) update or correct your information, (2) change your preferences withrespect to communications and other information you receive from us, or (3)receive a record of the information we have relating to you. Such updates,corrections, changes and deletions will have no effect on other informationthat we maintain, or information that we have provided to third parties inaccordance with this Privacy Policy prior to such update, correction, change ordeletion.


Sale of Business

We reserve the right to transferinformation to a third party in the event of a sale, merger or other transferof all or substantially all of the assets of Following or any of its CorporateAffiliates (as defined herein), or that portion of Following or any of itsCorporate Affiliates to which the Service relates, or in the event that wediscontinue our business or file a petition or have filed against us a petitionin bankruptcy, reorganization or similar proceeding, provided that the thirdparty agrees to adhere to the terms of this Privacy Policy.



We may disclose information(including personal information) about you to our Corporate Affiliates. Forpurposes of this Privacy Policy, "Corporate Affiliate" means anyperson or entity which directly or indirectly controls, is controlled by or isunder common control with Following, whether by ownership or otherwise. Anyinformation relating to you that we provide to our Corporate Affiliates will betreated by those Corporate Affiliates in accordance with the terms of thisPrivacy Policy.


Governing Law

This Privacy Policy is governedby the laws of United Arab Emirates without regard to its conflict of lawsprovision. You consent to the exclusive jurisdiction of the courts inconnection with any action or dispute arising between the parties under or inconnection with this Privacy Policy except for those individuals who may haverights to make claims under Privacy Shield, or the Swiss-US framework.


The laws of United Arab Emirates,excluding its conflicts of law rules, shall govern this Agreement and your useof the website/app. Your use of the website/app may also be subject to otherlocal, state, national, or international laws.


By using Following or contactingus directly, you signify your acceptance of this Privacy Policy. If you do notagree to this Privacy Policy, you should not engage with our website/app, oruse our services. Continued use of the website/app, direct engagement with us,or following the posting of changes to this Privacy Policy that do notsignificantly affect the use or disclosure of your personal information willmean that you accept those changes.


Your Consent

We've updated our PrivacyPolicy to provide you with complete transparency into what is being setwhen you visit our site and how it's being used. By using our Following,registering an account, or making a purchase, you hereby consent to our PrivacyPolicy and agree to its terms.


Links to Other Websites

This Privacy Policy applies onlyto the Services. The Services may contain links to other websites not operatedor controlled by Following. We are not responsible for the content, accuracy oropinions expressed in such websites, and such websites are not investigated,monitored or checked for accuracy or completeness by us. Please remember thatwhen you use a link to go from the Services to another website, our PrivacyPolicy is no longer in effect. Your browsing and interaction on any otherwebsite, including those that have a link on our platform, is subject to thatwebsite’s own rules and policies. Such third parties may use their own cookiesor other methods to collect information about you.



This website/app may containthird party advertisements and links to third party sites. Following does notmake any representation as to the accuracy or suitability of any of theinformation contained in those advertisements or sites and does not accept anyresponsibility or liability for the conduct or content of those advertisementsand sites and the offerings made by the third parties.


Advertising keeps Following andmany of the websites and services you use free of charge. We work hard to makesure that ads are safe, unobtrusive, and as relevant as possible.


Third party advertisements andlinks to other sites where goods or services are advertised are notendorsements or recommendations by Following of the third party sites, goods orservices. Following takes no responsibility for the content of any of the ads,promises made, or the quality/reliability of the products or services offeredin all advertisements.


Cookies for Advertising

These cookies collect informationover time about your online activity on the website/app and other onlineservices to make online advertisements more relevant and effective to you. Thisis known as interest-based advertising. They also perform functions likepreventing the same ad from continuously reappearing and ensuring that ads areproperly displayed for advertisers. Without cookies, it’s really hard for anadvertiser to reach its audience, or to know how many ads were shown and howmany clicks they received.



Following uses"Cookies" to identify the areas of our website/app that you havevisited. A Cookie is a small piece of data stored on your computer or mobiledevice by your web browser. We use Cookies to enhance the performance andfunctionality of our website/app but are non-essential to their use. However,without these cookies, certain functionality like videos may become unavailableor you would be required to enter your login details every time you visit thewebsite/app as we would not be able to remember that you had logged inpreviously. Most web browsers can be set to disable the use of Cookies.However, if you disable Cookies, you may not be able to access functionality onour website/app correctly or at all. We never place Personally Identifiable Informationin Cookies.


Blocking and disabling cookies and similar technologies

Wherever you're located you mayalso set your browser to block cookies and similar technologies, but thisaction may block our essential cookies and prevent our website/app fromfunctioning properly, and you may not be able to fully utilize all of its featuresand services. You should also be aware that you may also lose some savedinformation (e.g. saved login details, site preferences) if you block cookieson your browser. Different browsers make different controls available to you.Disabling a cookie or category of cookie does not delete the cookie from yourbrowser, you will need to do this yourself from within your browser, you shouldvisit your browser's help menu for more information.


Remarketing Services

We use remarketing services. WhatIs Remarketing? In digital marketing, remarketing (or retargeting) is thepractice of serving ads across the internet to people who have already visitedyour website/app. It allows your company to seem like they're “following”people around the internet by serving ads on the websites and platforms theyuse most.


Payment Details

In respect to any credit card orother payment processing details you have provided us, we commit that thisconfidential information will be stored in the most secure manner possible.


Kids' Privacy

We do not address anyone underthe age of 13. We do not knowingly collect personally identifiable informationfrom anyone under the age of 13. If You are a parent or guardian and You areaware that Your child has provided Us with Personal Data, please contact Us. IfWe become aware that We have collected Personal Data from anyone under the ageof 13 without verification of parental consent, We take steps to remove thatinformation from Our servers.


Changes To Our Privacy Policy

We may change our Service andpolicies, and we may need to make changes to this Privacy Policy so that theyaccurately reflect our Service and policies. Unless otherwise required by law,we will notify you (for example, through our Service) before we make changes tothis Privacy Policy and give you an opportunity to review them before they gointo effect. Then, if you continue to use the Service, you will be bound by theupdated Privacy Policy. If you do not want to agree to this or any updatedPrivacy Policy, you can delete your account.


Third-Party Services

We may display, include or makeavailable third-party content (including data, information, applications andother products services) or provide links to third-party websites or services("Third- Party Services").


You acknowledge and agree thatFollowing shall not be responsible for any Third-Party Services, includingtheir accuracy, completeness, timeliness, validity, copyright compliance,legality, decency, quality or any other aspect thereof. Following does notassume and shall not have any liability or responsibility to you or any otherperson or entity for any Third-Party Services.


Third-Party Services and linksthereto are provided solely as a convenience to you and you access and use thementirely at your own risk and subject to such third parties' terms andconditions.


Facebook Pixel

Facebook pixel is ananalytics tool that allows you to measure the effectiveness of your advertisingby understanding the actions people take on your website/app. You can usethe pixel to: Make sure your ads are shown to the right people. Facebookpixel may collect information from your device when you use the service.Facebook pixel collects information that is held in accordance with its PrivacyPolicy


Tracking Technologies


·   Google Maps API

GoogleMaps API is a robust tool that can be used to create a custom map, asearchable map, check-in functions, display live data synching withlocation, plan routes, or create a mashup just to name a few.

GoogleMaps API may collect information from You and from Your Device for securitypurposes.

GoogleMaps API collects information that is held in accordance with its PrivacyPolicy


·   Cookies

We useCookies to enhance the performance and functionality of our platform but arenon-essential to their use. However, without these cookies, certainfunctionality like videos may become unavailable or you would be required toenter your login details every time you visit the platform as we would not beable to remember that you had logged in previously.



Information about General Data Protection Regulation (GDPR)

We may be collecting and usinginformation from you if you are from the European Economic Area (EEA), and inthis section of our Privacy Policy we are going to explain exactly how and whyis this data collected, and how we maintain this data under protection frombeing replicated or used in the wrong way.


What is GDPR?

GDPR is an EU-wide privacy anddata protection law that regulates how EU residents' data is protected bycompanies and enhances the control the EU residents have, over theirpersonal data.


The GDPR is relevant to anyglobally operating company and not just the EU-based businesses and EUresidents. Our customers’ data is important irrespective of where they arelocated, which is why we have implemented GDPR controls as our baselinestandard for all our operations worldwide.


What is personal data?

Any data that relates to anidentifiable or identified individual. GDPR covers a broad spectrum ofinformation that could be used on its own, or in combination with other piecesof information, to identify a person. Personal data extends beyond a person’sname or email address. Some examples include financial information, politicalopinions, genetic data, biometric data, IP addresses, physical address, sexualorientation, and ethnicity.


The Data Protection Principlesinclude requirements such as:


  • Personal     data collected must be processed in a fair, legal, and transparent way and     should only be used in a way that a person would reasonably expect.
  • Personal     data should only be collected to fulfil a specific purpose and it should     only be used for that purpose. Organizations must specify why they need     the personal data when they collect it.
  • Personal     data should be held no longer than necessary to fulfil its purpose.
  • People     covered by the GDPR have the right to access their own personal data. They     can also request a copy of their data, and that their data be updated,     deleted, restricted, or moved to another organization.


Why is GDPR important?

GDPR adds some new requirementsregarding how companies should protect individuals' personal data that theycollect and process. It also raises the stakes for compliance by increasingenforcement and imposing greater fines for breach. Beyond these facts it'ssimply the right thing to do. At Following we strongly believe that your dataprivacy is very important and we already have solid security and privacypractices in place that go beyond the requirements of this new regulation.


Individual Data Subject's Rights - Data Access, Portability and Deletion

We are committed to helping ourcustomers meet the data subject rights requirements of GDPR. Followingprocesses or stores all personal data in fully vetted, DPA compliant vendors.We do store all conversation and personal data for up to 6 years unless youraccount is deleted. In which case, we dispose of all data in accordance withour Terms of Service and Privacy Policy, but we will not hold it longer than 60days.


We are aware that if you areworking with EU customers, you need to be able to provide them with the abilityto access, update, retrieve and remove personal data. We got you! We've beenset up as self service from the start and have always given you access to yourdata and your customers data. Our customer support team is here for you toanswer any questions you might have about working with the API.


California Residents

The California Consumer PrivacyAct (CCPA) requires us to disclose categories of Personal Information wecollect and how we use it, the categories of sources from whom we collectPersonal Information, and the third parties with whom we share it, which wehave explained above.


We are also required tocommunicate information about rights California residents have under Californialaw. You may exercise the following rights:


  • Right     to Know and Access. You may submit a verifiable request for information     regarding the: (1) categories of Personal Information we collect, use, or     share; (2) purposes for which categories of Personal Information are     collected or used by us; (3) categories of sources from which we collect     Personal Information; and (4) specific pieces of Personal Information we     have collected about you.
  • Right     to Equal Service. We will not discriminate against you if you exercise     your privacy rights.
  • Right     to Delete. You may submit a verifiable request to close your account and     we will delete Personal Information about you that we have collected.
  • Request     that a business that sells a consumer's personal data, not sell the     consumer's personal data.


If you make a request, we haveone month to respond to you. If you would like to exercise any of these rights,please contact us.


We do not sell the PersonalInformation of our users.


For more information about theserights, please contact us.


California Online Privacy Protection Act (CalOPPA)

CalOPPA requires us to disclosecategories of Personal Information we collect and how we use it, the categoriesof sources from whom we collect Personal Information, and the third partieswith whom we share it, which we have explained above.


CalOPPA users have the followingrights:


  • Right     to Know and Access. You may submit a verifiable request for information     regarding the: (1) categories of Personal Information we collect, use, or     share; (2) purposes for which categories of Personal Information are     collected or used by us; (3) categories of sources from which we collect     Personal Information; and (4) specific pieces of Personal Information we     have collected about you.
  • Right     to Equal Service. We will not discriminate against you if you exercise     your privacy rights.
  • Right     to Delete. You may submit a verifiable request to close your account and     we will delete Personal Information about you that we have collected.
  • Right     to request that a business that sells a consumer's personal data, not sell     the consumer's personal data.


If you make a request, we haveone month to respond to you. If you would like to exercise any of these rights,please contact us.


We do not sell the PersonalInformation of our users.


For more information about theserights, please contact us.


Contact Us

Don't hesitate to contact us ifyou have any questions.


  • Via     Email:
  • Via     this Link: